BI Prime Tech 2020-03-06T02:59:27Z
facebook ceo mark zuckerberg

Facebook recommends that all Bay Area employees work from home due to coronavirus fears

"The health and safety of our teams, their loved ones and our neighbors remain a top priority," a Facebook spokesperson told Business Insider.
BI Prime Media 2020-03-05T21:58:45Z
FILE - In this Feb. 18, 2020, file photo, a man wearing a mask takes pictures of the mascots for the Tokyo 2020 Olympics and Paralympics in Tokyo. The spreading virus from China has put the Tokyo Olympics at risk. The Olympics are to open on July 24 - less than five months away. IOC President Thomas Bach declined to speculate about a postponement, cancellation, or any combination of those possibilities. (AP Photo/Jae C. Hong, File)

NBCUniversal says it will be OK if the Olympics get cancelled, but it could lead to an unprecedented media disaster with tons of ramifications

Even if NBCU recovers from Tokyo's Games being called off, broadcast networks would be damaged overall, says BI columnist Mike Shields.
Tech 2020-03-05T21:46:16Z

Amid the coronavirus outbreak, Reddit's virus-focused communities are largely a Wild West of information — and the company itself is doing little to change that

Reddit users have taken to the network to find and share coronavirus news, but it still doesn't show verified information from officials like the CDC.
BI Prime Advertising 2020-03-05T19:48:00Z

Leaked memo shows how Snapchat is pitching its Audience Network to extend advertisers' reach and compete with Google and Facebook

Snap announced that it was launching an audience network at its Partner Summit last April, and is testing it with advertisers for the first time.
BI Prime Tech 2020-03-05T19:07:14Z

Amazon's advertising boss now reports directly to Jeff Bezos, a change that shows how serious of a threat it is to Google's and Facebook's core business

The head of Amazon's advertising unit, Paul Kotas, is now one of the 12 direct reports under CEO Jeff Bezos, Business Insider has learned.
BI Prime Media 2020-03-05T18:24:34Z

How much money a TikTok creator with 1 million followers can expect to earn from a brand deal, according to an influencer manager

How much money a TikTok creator with one million followers should charge for a brand sponsorship depends on their overall engagement.
Media 2020-03-05T17:59:52Z

Seeking nominations for the top influencer-marketing agencies and creator marketplaces

We want to hear from you on the influencer-marketing agencies that are driving growth in an industry expected to reach $15 billion by 2022.
Advertising 2020-03-05T17:35:27Z

Analyzing Facebook user growth and usage patterns in 2020

eMarketer shares key insights on how Facebook user growth and usage patterns will evolve in 2020.
BI Prime Media 2020-03-05T15:07:31Z

How a teeth-whitening brand gained 100,000 followers on TikTok by sponsoring a 'wave' of content from the Hype House and Sway LA

HiSmile hired TikTok stars from the Hype House and Sway LA to create a wave of attention-grabbing videos on the social app.
BI Prime Advertising 2020-03-05T14:23:58Z

Aflac says its bet on in-housing has helped it save $16 million over three years and drove efficiencies even as some in-house shops hit a wall

Aflac Studios, its in-house arm that handles the majority of its B2B marketing, has grown to 30 people and handled 3,000 marketing projects.
Retail 2020-03-05T14:00:06Z

Trader Joe's won't stop serving free samples despite coronavirus outbreak, but it's making employees change how they hand them out

Trader Joe's is telling workers to "serve samples with a fork or spoon, so customers do not need to use their hands" in a leaked memo.
Media 2020-03-05T13:51:44Z

How to make money on Twitch, TikTok sponsorship rates, and Olivia Jade's return to influencer marketing

This week's rundown includes how much influencers with 2,000 followers make and why YouTube star CloeCouture is quitting the platform after 9 years.
Retail 2020-03-05T13:24:00Z

Trader Joe's is giving employees additional paid sick time to ensure they stay home when ill during coronavirus outbreak, and it's a brilliant business strategy

Trader Joe's is allowing sick workers to get reimbursed for their time off, in an effort to fight the coronavirus outbreak.
BI Prime Media 2020-03-05T13:19:00Z

A TikTok comedy star who manages 9 other creators explains how he pitches brands on sponsorship deals and how much money he asks for

Josh Sadowski broke down the ways he earns money on TikTok, like sponsorships, music promotions, and helping his clients secure brand partnerships.

The latest mobile trends to know in 2020 including 5G technologies, privacy regulations, mobile & video advertising

People now spend more time on their phones than TVs - and businesses are taking notice. See the latest mobile trends covering technologies, regulations, advertising and what brands need to know.
BI Prime Advertising 2020-03-04T21:19:43Z

Mark Penn's Stagwell Group snapped up startup Headliner Labs to help clients take advantage of buzzy retail tech

Headliner Labs creates chatbots and other mobile commerce tools for clients like Kenneth Cole and Saks Fifth Avenue.
Media 2020-03-04T21:00:10Z

Seeking nominations for the top affiliate programs for social-media influencers

We want to hear from you on which affiliate programs offer the highest commission rates, are the easiest to use, and offer the best products.

Some brick-and-mortar stores are missing the mark in e-commerce – but Target is hitting the bullseye

In the Next Era of Retail Ecommerce Bundle, eMarketer is sharing where various brick-and-mortar stores fall when it comes to Ecommerce and why certain companies are more successful in this space.
BI Prime Media 2020-03-04T17:51:00Z

9 media and streaming-TV companies experts say could be acquired this year, including Tubi, Vudu, and MGM

Major media companies are eyeing ad-supported streamers like Tubi and Vudu, and could be interested in data firms like Parrot or studios like MGM.
BI Prime Media 2020-03-04T16:46:00Z

Walmart is striking deals with influencers like YouTube star Mindy McKnight to create new products. She took us inside the development process of her haircare line.

Mindy McKnight has over 6 million subscribers on YouTube. She took us inside the process behind developing a consumer product for Walmart.
BI Prime BI Prime 2020-03-04T14:11:00Z

Here are 7 digital advertising companies that could get acquired this year, including The Trade Desk and iSpot.TV

With the rise of data privacy and contextual targeting, certain adtech firms are seen as potential acquisition targets.
BI Prime Advertising 2020-03-04T12:30:27Z

Coronavirus has threatened to cancel the Tokyo Olympics — here's why the fallout could be terrible for the TV business

Live sports has been helping prop up an otherwise declining TV business as people cut the cord and shift to online viewing.
Advertising 2020-03-03T23:50:53Z

The coronavirus sends jitters through the advertising industry

In this week's Advertising & Media Insider newsletter, we look at the coronavirus' impact, digital ad companies that could be snapped up, and more.
BI Prime Strategy 2020-03-03T19:29:00Z

The CEO of a $100 million buzzy lingerie brand reveals how a hype squad of over 100,000 loyal customers tests products, posts on Instagram, and drives retail foot traffic

CEO and founder Michelle Cordeiro Grant said the brand first started its loyal ambassador network by finding out what women want from their lingerie.
BI Prime Media 2020-03-03T19:06:41Z

How Instagram 'nano influencers' with only 2,000 followers can make money from sponsored posts

The CEO of an influencer marketing startup focused on "nano influencers" shares how much it pays creators for a sponsored post.
BI Prime Advertising 2020-03-03T18:48:14Z

New US president of the company that built Unilever's internal ad agency explains why in-housing is a greater threat to ad agencies than consultancies

Kristi VandenBosch said You & Mr. Jones' Oliver has grown year-over-year by 100% to 150% for each of the past four years in the US.
BI Prime Tech 2020-03-03T17:00:00Z

Facebook has robots patrolling its data centers and has built a new team focused on automating the multibillion-dollar facilities

Facebook is quietly developing robots to use at its data centers, and it could help to revolutionise the industry — again.
Advertising 2020-03-03T14:00:00Z

Here are the top 25 executives at WPP, the world's biggest advertising company

As the ad industry struggles to adapt to the digital world, these 25 execs are driving WPP CEO Mark Read's efforts to turn the company around.
Tech 2020-03-03T10:55:00Z

The wild life of billionaire Twitter CEO Jack Dorsey, who eats one meal a day, dates models, and might be ousted by activist investors

Jack Dorsey is the billionaire cofounder of Twitter and lives a peculiar life of luxury.
BI Prime Media 2020-03-03T00:32:00Z

Lori Loughlin's daughter Olivia Jade is getting back into influencer marketing on Instagram, as her parents face charges in the college-admissions scandal

Influencer Olivia Jade, whose parents are embroiled in a college admissions scandal, added affiliate marketing links to her Instagram story.
BI Prime Tech 2020-03-02T23:39:20Z

Facebook is pulling out of SXSW due to coronavirus fears

Facebook is the latest company to pull out of the SXSW tech and culture festival due to fears around the COVID-19 outbreak.
Advertising 2020-03-02T20:52:00Z

Seeking nominations for the most important insiders shaping the future of TV advertising

We're looking for a variety of big names and people working behind the scenes who are shaping everything from over-the-top TV to new ad formats.
Media 2020-03-02T19:57:14Z

Seeking nominations for the top talent managers for esports competitors, gaming YouTubers, and streamers

Business Insider is launching a list of the leading talent managers for esports competitors, gaming YouTubers, and streamers.
BI Prime Tech 2020-03-02T19:31:00Z

Facebook bars employees from bringing friends and family to its offices and limits on-site interviews because of COVID-19 fears

As fears over the coronavirus outbreak continue to mount, tech companies are clamping down on visitors.
BI Prime Media 2020-03-02T19:20:00Z

YouTube star CloeCouture, who has 6 million subscribers, told us why she's quitting the platform after 9 years

Cloe Feldman said she was working on growing her YouTube channel more than herself, and that she felt like she had put her own life on pause.
BI Prime Advertising 2020-03-02T19:14:30Z

How startups should develop a public relations strategy — and how to know whether to hire an agency or go in-house, according to PR pros

Agencies can be an advantage for certain projects, but startups can also benefit from bringing on an in-house pro.
Tech 2020-03-02T15:45:00Z

DELETE YOUR ACCOUNT: How to wipe your personal information from Facebook, Amazon, Google, and other major websites and apps

The only way to ensure your sensitive data can't be compromised or hacked is to remove your information from the internet entirely.
Retail 2020-03-02T14:28:00Z

McDonald's is giving away free Egg McMuffins on Monday — at the same time Wendy's debuts its own new breakfast sandwich

"No longer will people have to suffer stale, tired, old sandwiches with folded eggs and microwaved bacon," Wendy's CMO Carl Loredo said.
BI Prime Advertising 2020-03-02T14:06:34Z

Meet the 25 power players who are trying to turn around WPP, the world's biggest ad holding company

These executives are helping CEO Mark Read transform the global agency network amid competitive threats from digital platforms and consultancies.
BI Prime BI Prime 2020-03-02T14:00:00Z

Marketing tech firm mParticle's cofounder explains how a fresh $45 million in funding will help the company stay ahead of Salesforce and Adobe

The company helps brands collect and manage first-party data from websites and apps to be in line with growing privacy regulations.
Advertising 2020-03-02T11:00:00Z

Global digital video viewership and marketing trends advertisers should know in 2020

Digital video is quickly replacing traditional TV viewership as the preferred method of media consumption - and with that comes more digital video advertising dollars. See the major trends in digital video occurring around the world to get a better understand of what the future of digital ads holds.
Retail 2020-02-29T14:15:00Z

6 apps made my month of nonstop travel in Asia infinitely easier and more enjoyable

Without these six apps — including Grab, Maps.Me, and Instagram — my trip would have been far worse.
Tech 2020-02-29T13:45:00Z

One of Facebook's first 20 employees says the company lied to its own employees about whether it was developing a 'Facebook phone'

Facebook denied that it was working on a smartphone in an effort to keep the project low key, says Steven Levy's new book.
Tech 2020-02-28T21:54:11Z

Facebook is redesigning Messenger app to prioritize Stories in an attempt to replicate the success of Instagram's killer feature

Facebook Messenger is getting a makeover that is soon rolling out to users, TechCrunch reports.
Retail 2020-02-28T21:41:31Z

Ryan Reynolds' Aviation Gin is toasting all of those who were born on Leap Day in 1936 and are finally 'turning 21' with a gift card for free alcohol

Aviation Gin says all people born on Leap Day in 1936 can email Ryan Reynolds himself to get a $29 gift card for their first legal drink.
Retail 2020-02-28T19:52:00Z

A survey says 38% of drinkers won't touch Corona because of epidemic fear. Corona says despite that 'misinformation,' sales are strong.

"There's a good amount of misinformation out there," a spokesperson for the company that distributes Corona in the US told Business Insider.
Tech 2020-02-28T18:32:07Z

Google employee tests positive for the coronavirus as the company further restricts employee travel

The Google employee had been in the Zurich office days before displaying symptoms, the company told employees by email on Friday.
BI Prime Tech 2020-02-28T16:00:08Z
Advertising 2020-02-28T15:00:00Z

Analyzing Instagram user growth and usage patterns in 2020

eMarketer shares key insights on how Instagram user growth and usage patterns will evolve in 2020.
BI Prime BI Prime 2020-02-28T14:00:00Z

Amazon is breeding a new crop of marketing startups, and investors are buying in

Funding for adtech and digital media companies is getting scarcer — except for tech firms capitalizing on the rise of Amazon.
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