This report provides estimates of consumer email use, benchmarks for email performance, and analysis of trends in email marketing this year and next.
THE CONTENT MODERATION REPORT: Social platforms are facing a massive content crisis — here's why we think regulation is coming and what it will look like
This report analyzes a pressing issue currently facing social platforms — content moderation — and lays out how we expect the debate to evolve.
NBCUniversal says it will be OK if the Olympics get cancelled, but it could lead to an unprecedented media disaster with tons of ramifications
Even if NBCU recovers from Tokyo's Games being called off, broadcast networks would be damaged overall, says BI columnist Mike Shields.
Becoming a Twitch affiliate is the easiest way to earn money playing video games. Here's what to expect and how to qualify.
Playing video games for money may sound like a hard-to-get dream job, but becoming a Twitch Affiliate can take less than a month.
How a digital-media company built a sports-betting operation from scratch to break into the emerging US market
Media company TheScore built and launched its own sports-betting app in the US last year that it hopes will take on FanDuel and DraftKings.
eMarketer shares key 2020 insights on which adoptions of TikTok will be the most successful, and how advertisers can adjust their strategies to target user preferences and rectify expected concerns.
Leaked memo shows how Snapchat is pitching its Audience Network to extend advertisers' reach and compete with Google and Facebook
Snap announced that it was launching an audience network at its Partner Summit last April, and is testing it with advertisers for the first time.
How much money a TikTok creator with 1 million followers can expect to earn from a brand deal, according to an influencer manager
How much money a TikTok creator with one million followers should charge for a brand sponsorship depends on their overall engagement.
We want to hear from you on the influencer-marketing agencies that are driving growth in an industry expected to reach $15 billion by 2022.
How a teeth-whitening brand gained 100,000 followers on TikTok by sponsoring a 'wave' of content from the Hype House and Sway LA
HiSmile hired TikTok stars from the Hype House and Sway LA to create a wave of attention-grabbing videos on the social app.
The most-anticipated returning TV shows of March include HBO's "Westworld" and Netflix's "Ozark" and "Elite."
The career of PewDiePie, the controversial 30-year-old video creator who just returned to YouTube after a 30-day hiatus
Here's everything you need to know about how PewDiePie got his start, immersed himself in controversy, and became one of YouTube's most popular stars.
'The Banker,' Apple's first major movie, is getting bad reviews as it hits theaters after a delayed release
Apple is set to release its poorly reviewed movie "The Banker" to theaters this weekend and on its streaming service, Apple TV Plus, later this month.
Aflac says its bet on in-housing has helped it save $16 million over three years and drove efficiencies even as some in-house shops hit a wall
Aflac Studios, its in-house arm that handles the majority of its B2B marketing, has grown to 30 people and handled 3,000 marketing projects.
Meet the 14 most powerful Disney execs in charge of its thriving movie business as the company enters a new era
Kevin Feige at Marvel, Kathleen Kennedy at Lucasfilm, Jennifer Lee at Disney Animation — here are all the power players at the house Mickey built.
How to make money on Twitch, TikTok sponsorship rates, and Olivia Jade's return to influencer marketing
This week's rundown includes how much influencers with 2,000 followers make and why YouTube star CloeCouture is quitting the platform after 9 years.
A TikTok comedy star who manages 9 other creators explains how he pitches brands on sponsorship deals and how much money he asks for
Josh Sadowski broke down the ways he earns money on TikTok, like sponsorships, music promotions, and helping his clients secure brand partnerships.
The latest mobile trends to know in 2020 including 5G technologies, privacy regulations, mobile & video advertising
People now spend more time on their phones than TVs - and businesses are taking notice. See the latest mobile trends covering technologies, regulations, advertising and what brands need to know.
BI Prime offers a look at 10 of the most impactful slides from the Netflix culture deck that break down its management and cultural philosophy.
Mark Penn's Stagwell Group snapped up startup Headliner Labs to help clients take advantage of buzzy retail tech
Headliner Labs creates chatbots and other mobile commerce tools for clients like Kenneth Cole and Saks Fifth Avenue.
We want to hear from you on which affiliate programs offer the highest commission rates, are the easiest to use, and offer the best products.
The Overwatch League is getting its first big test as an international esports organization this season and investors have millions on the line
Activision convinced 20 team owners to invest millions in an international esports league, and after two seasons in California, it's time to deliver.
A look at the life of Virgil Abloh, the man The New York Times called the 'Karl Lagerfeld for millennials,' but who should probably best be known as the first Virgil Abloh
Virgil Abloh is known for many things, from pioneering high-end streetwear to his Off-White brand to being Louis Vuitton's menswear artistic director.
9 media and streaming-TV companies experts say could be acquired this year, including Tubi, Vudu, and MGM
Major media companies are eyeing ad-supported streamers like Tubi and Vudu, and could be interested in data firms like Parrot or studios like MGM.
This is the third time that the release date for the 25th James Bond movie, "No Time to Die," has been delayed.
Walmart is striking deals with influencers like YouTube star Mindy McKnight to create new products. She took us inside the development process of her haircare line.
Mindy McKnight has over 6 million subscribers on YouTube. She took us inside the process behind developing a consumer product for Walmart.
Netflix's salary disclosures for US work visas reveal how much money it paid certain marketing, engineering, and other employees last year
We mined public disclosure data from a US labor office to shed light on Netflix salary ranges in 2019.
Toni Braxton on how her battle with lupus landed her in the hospital, nearly in need of a heart transplant — and how CBD has helped her cope since
Grammy-winning singer Toni Braxton spoke to Business Insider about her battle with lupus and how it has affected her personal life and career.
TikTok is introducing new analytics features to its Creator Marketplace to help brands measure campaign performance.
Here are 7 digital advertising companies that could get acquired this year, including The Trade Desk and iSpot.TV
With the rise of data privacy and contextual targeting, certain adtech firms are seen as potential acquisition targets.
Rights issues prevent some Marvel Cinematic Universe movies from streaming on Disney Plus. Some never will unless a deal is reached.
Twitch has more than 27,000 partnered streamers who earn money through ads, viewer subscriptions, donations, and other forms of monetization.
Coronavirus has threatened to cancel the Tokyo Olympics — here's why the fallout could be terrible for the TV business
Live sports has been helping prop up an otherwise declining TV business as people cut the cord and shift to online viewing.
Business Insider Intelligence details the explosive growth of Sports, and breaks down the different channels brands can take to reach esports fans.
THE SOCIAL VIDEO REPORT: How social platforms are transforming their video distribution strategies and creating new opportunities for brands
Business Insider Intelligence outlines how social media companies are expanding the range of video formats that appear on their platforms.
Business Insider Intelligence identifies the most popular platforms for Stories, best practices for engagement, and challenges hindering adoption.
In this week's Advertising & Media Insider newsletter, we look at the coronavirus' impact, digital ad companies that could be snapped up, and more.
This report discusses the growth of TikTok around the world and what marketers should know about the Chinese-owned short-video app.
The CEO of an influencer marketing startup focused on "nano influencers" shares how much it pays creators for a sponsored post.
New US president of the company that built Unilever's internal ad agency explains why in-housing is a greater threat to ad agencies than consultancies
Kristi VandenBosch said You & Mr. Jones' Oliver has grown year-over-year by 100% to 150% for each of the past four years in the US.
The most anticipated new TV shows of March include FX on Hulu's "Devs" and Apple TV Plus' "Amazing Stories."
Activist investor Elliott Management Corp. is pushing for changes at Twitter – like replacing CEO Jack Dorsey with a full-time chief executive.
China's box office is down nearly $2 billion as movie theaters remain closed amid coronavirus concerns
China's nearly 70,000 theaters have been closed for more than a month, dealing a huge blow to the local movie business.
As the ad industry struggles to adapt to the digital world, these 25 execs are driving WPP CEO Mark Read's efforts to turn the company around.
In Five Digital Trends to Track as We Head Into 2020, eMarketer lays out its predictions across Digital Marketing, Media, and Commerce.
In a new 2019 report, eMarketer outlines nine trends to know for this year's media plan in Digital Display Advertising.
Lori Loughlin's daughter Olivia Jade is getting back into influencer marketing on Instagram, as her parents face charges in the college-admissions scandal
Influencer Olivia Jade, whose parents are embroiled in a college admissions scandal, added affiliate marketing links to her Instagram story.
The layoffs follow cuts to American Media's other property Men's Journal, where the entire editorial staff was let go.
We're looking for a variety of big names and people working behind the scenes who are shaping everything from over-the-top TV to new ad formats.
Seeking nominations for the top talent managers for esports competitors, gaming YouTubers, and streamers
Business Insider is launching a list of the leading talent managers for esports competitors, gaming YouTubers, and streamers.