Media 2020-03-06T04:01:00Z
US Internet Users Want More Control Over the Branded Content They Receive Than What Marketers Currently Offer, Nov 2018

Three Email Trends Retailers Should Keep in Mind for 2020

This report provides estimates of consumer email use, benchmarks for email performance, and analysis of trends in email marketing this year and next.
Media 2020-03-06T00:56:00Z
The Content Moderation Report_4X3 copy 4

THE CONTENT MODERATION REPORT: Social platforms are facing a massive content crisis — here's why we think regulation is coming and what it will look like

This report analyzes a pressing issue currently facing social platforms — content moderation — and lays out how we expect the debate to evolve.
BI Prime Media 2020-03-05T21:58:45Z
FILE - In this Feb. 18, 2020, file photo, a man wearing a mask takes pictures of the mascots for the Tokyo 2020 Olympics and Paralympics in Tokyo. The spreading virus from China has put the Tokyo Olympics at risk. The Olympics are to open on July 24 - less than five months away. IOC President Thomas Bach declined to speculate about a postponement, cancellation, or any combination of those possibilities. (AP Photo/Jae C. Hong, File)

NBCUniversal says it will be OK if the Olympics get cancelled, but it could lead to an unprecedented media disaster with tons of ramifications

Even if NBCU recovers from Tokyo's Games being called off, broadcast networks would be damaged overall, says BI columnist Mike Shields.
BI Prime Media 2020-03-05T21:55:00Z

Becoming a Twitch affiliate is the easiest way to earn money playing video games. Here's what to expect and how to qualify.

Playing video games for money may sound like a hard-to-get dream job, but becoming a Twitch Affiliate can take less than a month.
BI Prime Media 2020-03-05T21:33:42Z

How a digital-media company built a sports-betting operation from scratch to break into the emerging US market

Media company TheScore built and launched its own sports-betting app in the US last year that it hopes will take on FanDuel and DraftKings.
Media 2020-03-05T20:01:51Z

TikTok fever is spreading – but the hype could die out in the US market

eMarketer shares key 2020 insights on which adoptions of TikTok will be the most successful, and how advertisers can adjust their strategies to target user preferences and rectify expected concerns.
BI Prime Advertising 2020-03-05T19:48:00Z

Leaked memo shows how Snapchat is pitching its Audience Network to extend advertisers' reach and compete with Google and Facebook

Snap announced that it was launching an audience network at its Partner Summit last April, and is testing it with advertisers for the first time.
BI Prime Media 2020-03-05T18:24:34Z

How much money a TikTok creator with 1 million followers can expect to earn from a brand deal, according to an influencer manager

How much money a TikTok creator with one million followers should charge for a brand sponsorship depends on their overall engagement.
Media 2020-03-05T17:59:52Z

Seeking nominations for the top influencer-marketing agencies and creator marketplaces

We want to hear from you on the influencer-marketing agencies that are driving growth in an industry expected to reach $15 billion by 2022.
BI Prime Media 2020-03-05T15:07:31Z

How a teeth-whitening brand gained 100,000 followers on TikTok by sponsoring a 'wave' of content from the Hype House and Sway LA

HiSmile hired TikTok stars from the Hype House and Sway LA to create a wave of attention-grabbing videos on the social app.
Media 2020-03-05T15:03:00Z

The top 5 TV shows returning in March that everyone will be talking about

The most-anticipated returning TV shows of March include HBO's "Westworld" and Netflix's "Ozark" and "Elite."
Tech 2020-03-05T14:53:00Z

The career of PewDiePie, the controversial 30-year-old video creator who just returned to YouTube after a 30-day hiatus

Here's everything you need to know about how PewDiePie got his start, immersed himself in controversy, and became one of YouTube's most popular stars.
Media 2020-03-05T14:51:39Z

'The Banker,' Apple's first major movie, is getting bad reviews as it hits theaters after a delayed release

Apple is set to release its poorly reviewed movie "The Banker" to theaters this weekend and on its streaming service, Apple TV Plus, later this month.
BI Prime Advertising 2020-03-05T14:23:58Z

Aflac says its bet on in-housing has helped it save $16 million over three years and drove efficiencies even as some in-house shops hit a wall

Aflac Studios, its in-house arm that handles the majority of its B2B marketing, has grown to 30 people and handled 3,000 marketing projects.
BI Prime Media 2020-03-05T14:05:00Z

Meet the 14 most powerful Disney execs in charge of its thriving movie business as the company enters a new era

Kevin Feige at Marvel, Kathleen Kennedy at Lucasfilm, Jennifer Lee at Disney Animation — here are all the power players at the house Mickey built.
Media 2020-03-05T13:51:44Z

How to make money on Twitch, TikTok sponsorship rates, and Olivia Jade's return to influencer marketing

This week's rundown includes how much influencers with 2,000 followers make and why YouTube star CloeCouture is quitting the platform after 9 years.
BI Prime Media 2020-03-05T13:19:00Z

A TikTok comedy star who manages 9 other creators explains how he pitches brands on sponsorship deals and how much money he asks for

Josh Sadowski broke down the ways he earns money on TikTok, like sponsorships, music promotions, and helping his clients secure brand partnerships.

The latest mobile trends to know in 2020 including 5G technologies, privacy regulations, mobile & video advertising

People now spend more time on their phones than TVs - and businesses are taking notice. See the latest mobile trends covering technologies, regulations, advertising and what brands need to know.
Media 2020-03-05T02:02:00Z

These are 10 of the most impactful slides from Netflix's groundbreaking culture deck

BI Prime offers a look at 10 of the most impactful slides from the Netflix culture deck that break down its management and cultural philosophy.
BI Prime Advertising 2020-03-04T21:19:43Z

Mark Penn's Stagwell Group snapped up startup Headliner Labs to help clients take advantage of buzzy retail tech

Headliner Labs creates chatbots and other mobile commerce tools for clients like Kenneth Cole and Saks Fifth Avenue.
Media 2020-03-04T21:00:10Z

Seeking nominations for the top affiliate programs for social-media influencers

We want to hear from you on which affiliate programs offer the highest commission rates, are the easiest to use, and offer the best products.
Media 2020-03-04T20:30:58Z

The Overwatch League is getting its first big test as an international esports organization this season and investors have millions on the line

Activision convinced 20 team owners to invest millions in an international esports league, and after two seasons in California, it's time to deliver.
Executive Lifestyle 2020-03-04T20:09:00Z

A look at the life of Virgil Abloh, the man The New York Times called the 'Karl Lagerfeld for millennials,' but who should probably best be known as the first Virgil Abloh

Virgil Abloh is known for many things, from pioneering high-end streetwear to his Off-White brand to being Louis Vuitton's menswear artistic director.
BI Prime Media 2020-03-04T17:51:00Z

9 media and streaming-TV companies experts say could be acquired this year, including Tubi, Vudu, and MGM

Major media companies are eyeing ad-supported streamers like Tubi and Vudu, and could be interested in data firms like Parrot or studios like MGM.
Media 2020-03-04T17:44:00Z

The James Bond movie 'No Time to Die' will be delayed 7 months because of coronavirus concerns

This is the third time that the release date for the 25th James Bond movie, "No Time to Die," has been delayed.
BI Prime Media 2020-03-04T16:46:00Z

Walmart is striking deals with influencers like YouTube star Mindy McKnight to create new products. She took us inside the development process of her haircare line.

Mindy McKnight has over 6 million subscribers on YouTube. She took us inside the process behind developing a consumer product for Walmart.
BI Prime Media 2020-03-04T15:29:31Z

Netflix's salary disclosures for US work visas reveal how much money it paid certain marketing, engineering, and other employees last year

We mined public disclosure data from a US labor office to shed light on Netflix salary ranges in 2019.
Media 2020-03-04T15:05:00Z

Toni Braxton on how her battle with lupus landed her in the hospital, nearly in need of a heart transplant — and how CBD has helped her cope since

Grammy-winning singer Toni Braxton spoke to Business Insider about her battle with lupus and how it has affected her personal life and career.
Media 2020-03-04T14:20:00Z

TikTok introduces campaign reporting tools to its Creator Marketplace

TikTok is introducing new analytics features to its Creator Marketplace to help brands measure campaign performance.
BI Prime BI Prime 2020-03-04T14:11:00Z

Here are 7 digital advertising companies that could get acquired this year, including The Trade Desk and iSpot.TV

With the rise of data privacy and contextual targeting, certain adtech firms are seen as potential acquisition targets.
Media 2020-03-04T14:07:00Z

5 Marvel Cinematic Universe movies aren't available to stream on Disney Plus. Here's why.

Rights issues prevent some Marvel Cinematic Universe movies from streaming on Disney Plus. Some never will unless a deal is reached.
BI Prime Media 2020-03-04T13:19:00Z

The best ways to earn money on Twitch, according to top streamers

Twitch has more than 27,000 partnered streamers who earn money through ads, viewer subscriptions, donations, and other forms of monetization.
BI Prime Advertising 2020-03-04T12:30:27Z

Coronavirus has threatened to cancel the Tokyo Olympics — here's why the fallout could be terrible for the TV business

Live sports has been helping prop up an otherwise declining TV business as people cut the cord and shift to online viewing.
Media 2020-03-04T12:00:00Z

The Brand Investment in Esports Report

Business Insider Intelligence details the explosive growth of Sports, and breaks down the different channels brands can take to reach esports fans.
Media 2020-03-04T05:00:00Z

THE SOCIAL VIDEO REPORT: How social platforms are transforming their video distribution strategies and creating new opportunities for brands

Business Insider Intelligence outlines how social media companies are expanding the range of video formats that appear on their platforms.
Media 2020-03-04T04:01:00Z

THE STORIES REPORT: How brands can take advantage of the viral growth of the Stories format

Business Insider Intelligence identifies the most popular platforms for Stories, best practices for engagement, and challenges hindering adoption.
Advertising 2020-03-03T23:50:53Z

The coronavirus sends jitters through the advertising industry

In this week's Advertising & Media Insider newsletter, we look at the coronavirus' impact, digital ad companies that could be snapped up, and more.
Media 2020-03-03T20:01:00Z

What Marketers Should Know About TikTok Ad Formats and a Roundup on Partnership News

This report discusses the growth of TikTok around the world and what marketers should know about the Chinese-owned short-video app.
BI Prime Media 2020-03-03T19:06:41Z

How Instagram 'nano influencers' with only 2,000 followers can make money from sponsored posts

The CEO of an influencer marketing startup focused on "nano influencers" shares how much it pays creators for a sponsored post.
BI Prime Advertising 2020-03-03T18:48:14Z

New US president of the company that built Unilever's internal ad agency explains why in-housing is a greater threat to ad agencies than consultancies

Kristi VandenBosch said You & Mr. Jones' Oliver has grown year-over-year by 100% to 150% for each of the past four years in the US.
Media 2020-03-03T16:40:33Z

The top 5 new TV shows premiering in March

The most anticipated new TV shows of March include FX on Hulu's "Devs" and Apple TV Plus' "Amazing Stories."
Media 2020-03-03T15:29:00Z

Twitter CEO Jack Dorsey is under fire from an activist investor

Activist investor Elliott Management Corp. is pushing for changes at Twitter – like replacing CEO Jack Dorsey with a full-time chief executive.
Media 2020-03-03T14:46:25Z

China's box office is down nearly $2 billion as movie theaters remain closed amid coronavirus concerns

China's nearly 70,000 theaters have been closed for more than a month, dealing a huge blow to the local movie business.
Advertising 2020-03-03T14:00:00Z

Here are the top 25 executives at WPP, the world's biggest advertising company

As the ad industry struggles to adapt to the digital world, these 25 execs are driving WPP CEO Mark Read's efforts to turn the company around.
Media 2020-03-03T12:00:00Z

These are the 5 biggest digital trends to track as we head into 2020

In Five Digital Trends to Track as We Head Into 2020, eMarketer lays out its predictions across Digital Marketing, Media, and Commerce.
Media 2020-03-03T04:01:00Z

Digital Display Advertising 2019: Nine Trends to Know for This Year's Media Plan

In a new 2019 report, eMarketer outlines nine trends to know for this year's media plan in Digital Display Advertising.
BI Prime Media 2020-03-03T00:32:00Z

Lori Loughlin's daughter Olivia Jade is getting back into influencer marketing on Instagram, as her parents face charges in the college-admissions scandal

Influencer Olivia Jade, whose parents are embroiled in a college admissions scandal, added affiliate marketing links to her Instagram story.
Media 2020-03-02T23:41:37Z

Tabloid and magazine publisher American Media, Inc. continues cuts, laying off 23 people Monday

The layoffs follow cuts to American Media's other property Men's Journal, where the entire editorial staff was let go.
Advertising 2020-03-02T20:52:00Z

Seeking nominations for the most important insiders shaping the future of TV advertising

We're looking for a variety of big names and people working behind the scenes who are shaping everything from over-the-top TV to new ad formats.
Media 2020-03-02T19:57:14Z

Seeking nominations for the top talent managers for esports competitors, gaming YouTubers, and streamers

Business Insider is launching a list of the leading talent managers for esports competitors, gaming YouTubers, and streamers.
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